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Zurich, Switzerland's largest city, is a vibrant global financial center with a surprisingly creative and relaxed soul. Located at the northern end of Lake Zurich and on the banks of the River Limmat, the city offers a unique mix of a picturesque old town, impeccable modern infrastructure and alpine nature on your doorstep. Famous for its extremely high quality of life, luxury shopping on Bahnhofstrasse and cleanliness, Zurich also boasts a lively nightlife, more than 50 museums and a unique urban bathing ('Badi') culture. It is a city that works with the precision of a Swiss watch, but that knows how to enjoy life.
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The refinement and exclusivity of Zurich (Zürich)
A paradise for luxury shopping, especially watches and jewelry, with one of the most exclusive streets in the world.
Bahnhofstrasse
Old Town (especially in the Schipfe area)
Zürich West (in the Viadukt area)
Confiserie Sprüngli (on Paradeplatz)
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High-quality Swiss cuisine, with local specialties and a world-class international gastronomic scene.
A paradise for luxury shopping, especially watches and jewelry, with one of the most exclusive streets in the world.
Surprisingly vibrant and diverse, from chic cocktail bars to techno clubs in the west of the city.
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View full guideIn summer, a local tradition is the 'Limmatschwimmen'. People go with the flow of the river from the Frauenbad area to Oberer Letten. A unique way to see the city.
Stroll along the Im Viadukt, a converted railway viaduct that now houses a covered market, design boutiques and restaurants. A great example of the reinvention of the city.
Being punctual is a fundamental sign of respect in Swiss culture. Arrive on time for any appointment or reservation.
The shops are closed and it is a day dedicated to tranquility. Avoid making loud noises (like turning on the washing machine if you stay in an apartment).
Punctuality and respect for the rules are essential. Always cross at pedestrian crossings and wait for the green light. The fines are high.
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